This training provides childcare providers with practical, low-cost strategies to promote their programs and connect with families in their communities. Participants will learn the fundamentals of marketing, including how to identify their ideal families, communicate what makes their program unique, build a strong online presence, and use simple marketing tools such as referrals, social media, community partnerships, and online listings. By the end of the session, providers will create a basic marketing action plan that can help increase awareness, build trust, and support enrollment growth.